Since 1992
Print and digital marketing
PHOTO: In front, from left, NDFCU employees Sara Fifield, Tammy Poissonnier, Jamie Theriault and Sharon Stort, and Ashton Hunter-Sildve, representing the Maine Children’s Cancer Program; in back, Hannah Fitzgerald and Ryan Poulin. (Submitted photo)
WATERVILLE — New Dimensions Federal Credit Union showed up at the Robert LaFleur Airport in Waterville, a new location for their seventh annual Cruisin’ For a Cure car show the morning of June 5, unsure of what to expect. The invitations went out to car owners, and with the end of the pandemic restrictions, all they could do was set up the markers, pop the tents, start the grill, and hope for the best outcome. The airport was a new venue for them this year and, the hope was that the new larger space would be well received by the car owners (participants). When the cars started rolling in at 7 a.m., one hour earlier than the opening registration time, we knew we were going to have a large turnout. With 188 registrations, the wide-open space filled rapidly.
Once all the money was collected and tallied, New Dimensions found they had raised a record-breaking amount — a whopping $20,082.97. Coupled with the CO-OP Miracle Match of $10,000, the total was $30,082.97 benefitting the Maine Children’s Cancer Program.
The show is hosted by NDFCU each year for the MCCP — an affiliate of the Barbara Bush Children’s Hospital at Maine Medical Center, located in Scarborough. To raise money for such a worthy cause, they began selling 50/50 tickets and a event that included two rustic rockers and a firepit weeks earlier and continued sales throughout the car show. Additionally, they raised even more money by grilling hot dogs, sausage and onions, deep-frying French fries, selling pizza by the slice, and making breakfast sandwiches. Other efforts to raise money were the proceeds from tee-shirt sales and, of course, each car show participant paid a nominal registration fee of $10 per vehicle. They suggested a $3 donation from the patrons who came to see the car show and were amazed at the contributions above and beyond the requested amount.
The major sponsors are the backbone of funding for this event and include area businesses who donate to help them with the costs of putting the car show together, so all proceeds go to the Maine Children’s Cancer Program. Sponsors include Gold, Silver, Bronze, General, and Trophy Sponsors, who happily give year after year. Also included are the businesses that volunteer to donate signs, posters, pizza, prizes, and more.
