Since 1992
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MEXICO — At the beginning of April, Oxford Federal Credit Union kicked off a new partnership program, Business of the Month, through which it hopes to help boost local spending, create added value for their business accounts and offer exclusive deals for their members.
Hot Contents, a bakery and sandwich shop in Mexico, agreed to be the test subject for the April 1 launch. “It was the perfect choice,” shared Oxford FCU’s marketing director Lisa Marston. “Kelly Barnett, the owner, was enthusiastic and open to working together – it was a pleasure to help promote her business.”
As Business of the Month, Hot Contents created a discount exclusively for Oxford FCU members, and in turn was promoted on the credit union’s website, through social media, online banking, gift certificate giveaways and with in-branch signage and menus. “Kelly provided free cookie samples for us to give to members when they came in, which was a great way to advertise her products,” said Marston.
“I believe it was a success!” said Barnett. “I think many small businesses will benefit from this program — as long as they are willing to take ideas head-on with an open mind. I’m thankful for the opportunity!” Barnett reported that the member discount was used 73 times in the month of April with a total of 277 items purchased.
Members who have business accounts with Oxford FCU are eligible to participate in the Business of the Month program. “We are currently promoting our May business, Hoodwinked, an escape room here in Mexico and have already received inquiries for June,” said Marston.
For more information, email marketing@ofcu.org or visit www.ofcu.org.
