Lewiston, Auburn businesses launch face covering initiative

LEWISTON — The business community of the Lewiston-Auburn region has a new colorful campaign highlighting the importance of wearing face coverings to ensure customers and employees feel safe, and the area’s businesses stay open.
The clear messaging and bright personas were developed by LA Metro Chamber of Commerce Director of Marketing and Communications Meredith Carson to promote a healthy, protected, all-inclusive, local economy.
“Months ago, people were ready to do anything to support local businesses and keep them open,” said Shanna Cox, president and CEO of the LA Metro Chamber of Commerce.” Today, the request from these same businesses is simple- mask up and be kind. It keeps businesses open, customers coming in, and staff safe.”
Wearing a face covering in customer-facing businesses is a simple and effective way to help reduce the spread to customers and employees while also making others feel safe and protected, according to public health experts. A Midcoast Chamber survey reaching 3,000 consumers in Maine showed that one out of two customers have or would leave a business if they didn’t feel safe.
The campaign will run through Oct. 31, and features ads on CBS13, Fox23, Spectrum digital, as well as banners at multiple locations throughout Lewiston and Auburn. Any business can get a free laminated sign for their business at the LA Metro Chamber, or by visiting the city of Auburn or Lewiston. Staff from both municipalities will visit business locations throughout the next two months to drop off signs and additional information about financial relief and business.