Integrity expands Medicare coverage, partners with Senior Planning Center

DALLAS — Integrity Marketing Group, LLC, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced recently it has acquired Senior Planning Center, an independent marketing organization based in Farmington, Maine. As part of the acquisition, Tony Arruda, founder and CEO of Senior Planning Center, will become a partner in Integrity, and Stephanie O’Leary will become president of Senior Planning Center. Financial terms of the acquisition were not disclosed.

“Tony, Stephanie and their team are committed to standing by their clients when it matters most,” shared Bryan W. Adams, co-founder and CEO of Integrity. “Oftentimes their service extends far beyond meeting a client’s insurance needs, and that dedication has helped Senior Planning Center become one of the most trusted and respected Medicare agencies in the Northeast. Integrity will support their growth by providing shared business services, world-class technology and an increasingly wide range of resources to help train and support broker agents. Senior Planning Center’s personalized approach aligns perfectly with Integrity’s mission to holistically protect the life, health and wealth of American consumers. We can’t wait to serve more seniors in the Northeast together in new and better ways than ever before.”
“The goal at Senior Planning Center is to build on Tony’s compassionate model of service and continue spreading it across Maine,” said Stephanie O’Leary, president of Senior Planning Center. “Our employees and agents truly live to serve the beneficiaries they work with. Partnering with Integrity gives them access to technology and resources that are far more advanced than what we’ve been providing on our own. I can’t wait to utilize Integrity’s MedicareCENTER and pass that resource on to our independent broker partners. I’m also extremely excited to offer our employees ownership in Integrity, which will further deepen their commitment to our shared success. We have so many opportunities ahead of us, and I’m looking forward to reaching new heights in partnership with Integrity.”
Senior Planning Center joins Integrity’s partner network, a cross-industry collaboration of icons and legends united in their mission to innovate insurance and financial services. These leaders share best practices and strategize solutions designed to help all Americans plan for the good days ahead so they can make the most of what life brings.
For more information about Senior Planning Center’s partnership with Integrity, view a video at www.integritymarketing.com/SeniorPlanningCenter and www.seniorplanningcenter.com